Rick's Missing Message

It's a maxim in political communications that something that isn't repeated at least half a dozen times in a speech won't be remembered by the audience.

So it was no surprise to hear the words "job" or "jobs" uttered by former Massachusetts Governor Mitt Romney a dozen times during his 16 minute speechfrom Boston on Super Tuesday evening.

Former Senator Rick Santorum, on the other hand, only used those words twice during his Tuesday remarks, and neither use related to jobs in the way that people care intensely about them today, namely their Democrat-induced scarcity.

The comparison of the two men's use of "job" and "jobs" shows why half of all primary voters -- including many who don't support Mitt Romney -- believethat Romney is the Republican most likely to beat President Obama in November.

Please read the entirety of my article for the American Spectator here:
http://spectator.org/archives/2012/03/08/ricks-missing-message

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